Thinking outside the box: Julia Jones on alternative proteins and the opportunities for NZ farmers

Julia Jones is Head of Analytics at NZX and a former KPMG farm enterprise specialist. We caught up with her at Beef + Lamb New Zealand’s Southern South Island winter seminar, and talked about change, threats and opportunities for NZ agriculture. Is change really more significant for farming now than ever before, or does it just feel that way?  What can (and should) we do about it? Plus, if she won Lotto, would she buy a farm, and if so, what sort? Check out B+LNZ’s information on alternative protein: https://beeflambnz.com/news-views/alternative-proteins-research-published And follow Julia’s views of the world on Twitter @juliajones110